Our vision is a world free of eczema.
Until that’s achieved, we are 200% committed to making life better for people with eczema and their families. We do this by providing expert information and advice needed to manage eczema well. We also create a healthier future by raising awareness and understanding of eczema, campaigning for improvements in care, and supporting research into new treatments, prevention and ultimately a cure.
Our values reflect our core beliefs, which define how we behave as individuals and as a charity. They inform and guide our decisions and actions.
We are empowering
We help empower people to live well with eczema. We are committed to being our best and supporting each other, to achieve as much as we can. We are accountable for our actions and take pride in what we do.
We are compassionate
We take time to really listen to people with eczema, to understand how they feel and what they need. We seek to understand and value different perspectives. While we may not always be able to help or even agree, we are clear about our position and always act with compassion and respect.
We put people at our heart
We put the needs of people with eczema first, always. We are prepared to speak up and challenge on people’s behalf. We value diversity and encourage everyone to be themselves.
We make things happen
We are determined to make life better for people with eczema. We set ambitious goals needed to bring about positive change – working to improve in everything we do. Learning from others, we develop our knowledge and skills and strive to be leaders in our sector. We celebrate our successes and learn and adapt when things do not go well.
We are united
We are more effective working together to make life better for people with eczema. We share the same aspirations as our colleagues, beneficiaries, supporters and partners. We bring people together, collaborate and build relationships.