Hi, I’m Sanna, a 28-Year-Old British Pakistani on a mission to raise awareness of eczema.
Since the age of five, I have battled eczema, allergies, and asthma—three autoimmune conditions that not only affect the body, but can also take a serious toll on mental health. As a British Muslim Pakistani, I’ve often felt that these topics, especially within South Asian communities, don’t get the attention they deserve. Many people suffer in silence. I want to change that by raising awareness of living with eczema and starting the conversation.

For years, I lived with painful, oozing, dry, and flaky skin, covering my face, arms, legs, hands, and neck. Eczema made me feel self-conscious, helpless, and trapped in an endless cycle of prescriptions.
The hidden struggle of South Asian women with eczema
Did you know that South Asian women are more prone to eczema due to genetic factors and environmental triggers? Studies have shown that melanin-rich skin reacts differently to inflammation. Often leading to hyperpigmentation, scarring, and prolonged healing times.
Additionally, cultural factors—like the heavy use of fragranced skincare, traditional diets high in inflammatory foods, and lack of awareness can make eczema even harder to manage.
What I did next
Many dermatologists and dietitians recommend cutting sugar, processed foods, wheat, and other inflammatory triggers. So, I completely transformed my diet. Also, my skincare changed, I ditched harsh chemicals and embraced natural alternatives. I started using brands that have now become staples in my skincare routine, helping to restore and maintain my skin’s barrier without irritation.
Raising awareness
I haven’t had an eczema flare up in years and now I want to raise awareness of what it was like to live with eczema and get people talking about eczema. That is why I have started documenting my experience on YouTube, TikTok, and Instagram to spread awareness and give hope to those still struggling.
My message to you
If you’re dealing with eczema, know this: you are strong and resilient.
You deserve to feel comfortable in your skin.